Felix Ihno
I build systems. Then I prove they work.
Most consultants build and move on. I stay — wiring your analytics to your content to your revenue, then measuring what's actually working. Ten years in e-commerce and DTC.
I run two brands, formulate products, and teach. Felix built and runs every digital system underneath — and he's one of the rare people who actually stays to read the data. Eight years. The systems just run.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
About
Most brands have the tools. They don't have the person who connects them and reads the signal.
Your analytics feeds your content strategy, your content feeds your SEO, your SEO feeds your revenue — everything connects. I build those connections and measure the signal at every stage.
When something isn't converting, I see it in the data before you see it in the revenue.
My deepest work is in wellness — FDA claims, ingredient regulations, the kind of credibility you can't fake. But the systems work the same for any brand that needs to know what's actually converting.
What I Build
AI Operations
Your team ships content, reports, and operational work faster — because the repetitive parts run themselves. I build the workflows, the compliance guardrails, and the publishing automation that let small teams operate like large ones.
Shopify & Ecommerce
A store that converts — and analytics that show you exactly why. Custom theme builds, product page optimization, server-side tracking with PostHog, and the structured data that makes Google understand what you sell.
Marketing Analytics
The setup where you can actually answer "what's working?" GA4, PostHog, server-side tagging, conversion tracking — wired together so the data tells a story, not just fills a dashboard.
Content Systems
Content that sounds like your brand and publishes on schedule. Editorial pipelines, multi-author voice workflows, SEO architecture. I've built systems where three writers produce content that sounds like them, not like each other.
Selected Work
Artemis Therapeutics
Digital Strategist & Technical Lead · 8 years
Practitioner-founded botanical wellness brand, 17 years in market. Built the full digital stack: Shopify store with CRO, server-side analytics, SEO schema architecture, a publishing pipeline for 40+ practitioner-authored articles, and an AI operations layer that lets a 3-person team run daily operations without a full-time editor or dev.
Pond Revival
Custom Tool · Voice-to-Estimate System
A pond contractor records a voice memo after a site visit. The system generates a professional estimate, shareable client proposal, and CA-compliant contract. Voice in, documents out — no templates, no manual formatting.
How I Work
Discovery call
30 minutes. You tell me what's broken or what you want to build. We figure out if there's a fit.
Diagnostic audit
I look at your store, analytics, content, and infrastructure. You get a written assessment with specific recommendations — whether or not we work together.
Build or retainer
Either a focused project (analytics setup, theme build, content system) or an ongoing retainer where I operate as your embedded digital lead.
He still catches things in our data before I see them in the revenue.
Let's Talk
Or email me directly: hello@felixihno.com · LinkedIn
Projects from $5K–15K. Retainers available.
Taking on 1–2 new projects.