Felix Ihno
Ten years of seeing what others miss.
Your analytics, content, SEO, and ad spend are supposed to talk to each other. I find where they don't — in the gaps nobody thinks to measure.
I run two brands, formulate products, and teach. Felix built every digital system underneath. Eight years. The systems just run.Nathalie Babazadeh, L.Ac. — Co-founder, Artemis Therapeutics
What I See
Most businesses don't have a tools problem. They have a signal problem. Everything runs — analytics, content, ads — but nobody reads the signal across all of it. Money leaks through the gaps.
I look at the whole system and find where connections break. Not as a specialist in one piece. As someone who's built, broken, and rebuilt all of them over ten years.
I love the moment when scattered data starts telling one story. Analytics, content, revenue — suddenly the same signal. That's the work I do best.
Where I Look
AI Operations
Small teams doing big work usually hit the same wall: too much of their day goes to tasks nobody's measuring. Content production, reporting, compliance — the manual version works until it doesn't. I design the automation layer and the guardrails that let three people produce what used to take ten.
Shopify & Ecommerce
Most Shopify stores have a measurement problem before they have a conversion problem. Traffic looks fine, revenue doesn't match, and the analytics can't tell you why. I build the tracking first — server-side, PostHog, structured data — then fix what the numbers actually show.
Marketing Analytics
Can you answer the question "what's working?" right now, with real data? Most businesses have GA4 installed and no idea what's in it. I set up server-side tagging, PostHog, and conversion tracking — wired so the data tells a story, not just fills a dashboard.
Local Acquisition
A local business gets found or it doesn't. The question is whether you can tell which channel brought the call. City-level landing pages, Google Ads, conversion tracking across phone, WhatsApp, email, and form — I set it up and measure until organic overtakes paid.
Content Systems
Content should run without you in the room. Editorial pipelines, voice control across multiple writers, SEO architecture. I've built systems where three authors produce content that sounds like them — not like each other, and not like AI.
Selected Work
Artemis Therapeutics
Strategic Advisor · 8 years
Practitioner-founded botanical wellness brand, 17 years in market. Built the full digital stack: Shopify store with CRO, server-side analytics, SEO schema architecture, a publishing pipeline for 40+ practitioner-authored articles, and an AI operations layer.
A 3-person team now runs daily content, email, and compliance without a full-time editor or dev.
Regional Service Business
Marketing Consultant · 2024–2025
Launched multi-campaign Google Ads from day one, then built the system to reduce the dependency: an Astro.js site generating 500+ locally-targeted SEO pages from structured data, with conversion tracking across phone, WhatsApp, email, and form.
Within six months, organic search overtook paid entirely. Bounce rate dropped from 63% to 33%. Visitor-to-contact rate held above 10%.
Pond Revival
Custom AI Tool · Voice to estimate in seconds
A 25-year pond contractor's bottleneck: turning site visits into priced estimates fast enough to close. Built a voice-to-estimate pipeline — record a memo, get an editable estimate, a shareable client proposal, and a CA-compliant contract.
Three apps, $0.03 per estimate to run. The closest off-the-shelf alternative starts at $119/month and doesn't speak pond.
How I Work
You book a call
30 minutes. You tell me what's happening in your business. I listen for the pattern.
I run the diagnostic
I look at your analytics, your site, and your market until the picture forms. You get a written assessment — what's working, what's costing you money, what to build next. The diagnostic stands on its own.
You decide what's next
Sometimes I build what the diagnostic recommends. Sometimes you take it and run. Either way, you know exactly where you stand.
Let's Talk
Or email me directly: hello@felixihno.com · LinkedIn
The best projects start with a 30-minute call where you talk and I mostly listen.
Best fit: established businesses where one person seeing the whole system changes everything.
Projects from $8K–20K. Retainers available. I take 1–2 new clients at a time.